Friday, September 20, 2013

Slow Down to Move Faster



Have you ever clicked "send" and realized there was an error in your memo or an important thought or call to action was left out of your email?  These mistakes can move you further away from your goals rather than closer to them.

"I'm under the gun."  "I want to be first to market."  "I need to beat my competition to the punch."  All of these things show passion and drive, but without planning and attention to detail, your message will be lost.

A quick, but funny example:

"Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe."


Programs can identify spelling, grammar, and punctuation errors, but they cannot help you with the clarity and flow of your message.   Just like spelling, your objective and message are clear in your head and this may result in missed errors when proofreading; it is imperative you have clearly communicated your thoughts and calls to action to your audience.

You are busy, your team is busy - your boss and potential clients are certainly busy.  Do not waste their valuable time or lose that opportunity because you had such desire to be heard or first to their inbox.

Slow down to move faster.



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