Each week you break out
that trusty email list and send out your latest collection of brilliant
thoughts. You have taken time to research and craft this wonderful
newsletter to show your readers (and clients) that you have something to offer
them, that you are different from all the rest who are bombarding their
inboxes. Is your message getting through?
How many emails are you
sending?
How many are getting
opened?
How many are getting
forwarded to others?
Twitter can answer all
of these important questions.
But how do I capture
leads with Twitter? I am using a subscribe button on my site to build my
database of email addresses. Your Twitter followers become your leads to
convert into clients.
How to get started:
1. Create a Twitter profile for your business.
2. Add a Follow
button on your site next to that trusty subscribe button and give your visitors
a choice of how they want to receive your content.
3. If you are not
doing so, host your newsletter on your site.
4. Include a
Follow button within your newsletter.
5. Utilize hashtags within your tweets to make them easy to find.
6. Measure the
following with a tool like Hootsuite or Google Analytics
- Compare the click through rate for links within tweets
to those that open your emailed newsletter
- Compare the leads generated (Twitter Followers), to month over month newsletter subscribers
- Follower growth, mentions, and retweets
Building a twitter following takes
time and effort: measure your growth, engage those who reach out to you, and know that a large following will not
happen overnight. Twitter is a vehicle to show you are a
thought leader because of your great content and it will allow your followers
to become your brand advocates and share it with others.
Cheers,
Toby
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