Technology has given
companies targeted reach to consumers they never had before, but it has also
made it easy for potential customers to ignore them. Companies are trying to prove they are different while connecting with potential leads that matter.
Content Marketing has been successfully
utilized since 1895 and provides a way for a company to demonstrate it is an industry thought leader by delivering helpful, free content to its current and potential customers. White papers, eBooks, and infographics are current examples of content marketing and they do a wonderful job
of providing value, creating leads, and giving calls to action, but they miss
the mark in one place - human touch.
A TweetChat allows
you to engage with and listen to many people at once while documenting the
conversations and capturing contact information. Idea-share, focus groups, and feedback sessions: it’s all about
conversation. Lead the conversation and answer questions: you are able to provide insight and promote your brand without
mentioning it. Because your twitter profile is your mini-resume, those
who you exchange information with are able to see who you are and even click on
a link to your personal or company's website.
As with any content
marketing vehicle, a tweetchat takes time to organize and promote, but because
they are real-time, they allow true connections and provide these potential
customers insight to you and your brand.
As always, I look forward to your feedback.
Cheers,
Toby
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