What is your Social Strategy - What tools are you using?

Social media is a powerful group of tools that can help your company with everything from Sales to SEO.  Before setting out please use this as a guide to get you started.


Social Strategy

1. What is your goal?
2. What are the tools available?
3. How will success be measured?

Goal

What are you trying to achieve?  SEO for your company's site, create a community, enhance customer service, promote a blog or press release - all can be accomplished through Social.  Once you determine what you want you accomplish, you can choose the right tool to reach your goal.

Tools

1. Linkedin - SEO and Community
2. facebook - Community
3. twitter - Give your Marketing campaign reach
4. Pinterest - just like twitter, Pinterest spreads the word and brings memories alive with pictures.

Measurement

1. How many have joined the Linkedin Group and do the comments and discussions look like?
2. How many new posts hit your facebook pages?  How many new "likes?"
3. How many twitter followers, re-tweets, and mentions are you getting?
4. How many followers and re-pins are you getting on Pinterest?
5. Here is the hard one - can sales be tied to these efforts?

I have named my four favorite Social channels, but there are many out there.  It is important to experiment with a few and find what you are comfortable with and to also remember that less can be more. It is easy to think about the reach Social can deliver; don't lose sight on the importance of engagement.  Without discussions, a community is only a list.  

Cheers,
Toby