Find The Good Stuff, Share The Great Stuff

Twitter is a fantastic tool for listening, promoting, and gathering information about your brand, but how do you do these things in the most efficient way?  Utilizing a dashboard like HootSuite will help you listen to your Twitter lists, but I need a more efficient way to uncover the best and share it.
Flipboard is a social media aggregator that brings the content of your choosing to you to your tablet or smartphone, then allows you to easily share it across any social network you use.  It is not only a sharing tool, but an customer engagement method as well.
Create your own magazine and fill it with relevant content aggregated by Flipboard.  Now you have a content marketing piece to share with others.  You may even invite customers and brand advocates to curate the magazine with you - keep them engaged with you and your brand.

Happy Flipping!

Cheers,
Toby

reEnergize old users or attract new ones

Google is a brilliant company for may reasons.  Technology, user entanglement and now marketing.
Their latest announcement about discontinuing Google Reader has created outcries via twitter and endless chats in G+is simply testing the waters and reverses their decision, they look wonderful in the public eyes - the people have spoken and they listened.  Really?  Even if they do not, people will not walk away from Google; they are too entangled.  If you use Reader, I doubt it is the only Google product you utilize. 
Talk about getting the word out.
Is Google the next marketing superpower?
What say you?
Cheers,
Toby